Throughout its history, lego has benefited from a variety of production features. Lego has been able to design some of the most well-known toys on the planet thanks to these features. These features include the development of an exclusive interlocking mechanism and the use of plastic instead other material. These unique features allowed the company to become the most popular toy maker worldwide.

In the 1960s, the company continued to expand rapidly. One of the major changes occurred when Godtfred Kirk Christiansens’s cousin Dagny Holm, joined the company as a model builder. Dagny was an expert in creating large-scale models and globes, which were displayed in important link the showroom. This was an excellent way to showcase the possibilities of the LEGO bricks, and also to draw attention of children.

In 1971 the LEGO system began to expand into new frontiers by adding furniture pieces and dollhouses. The LEGO system further grew in 1972 with the introduction of ship and boat sets with hulls that floated. The 1960s also saw the company begin its international expansion with sales in North America through a licensing agreement with Samsonite.

In the 1980s, the company continued to grow and diversify its offerings, as well as modernize. The company also set up an innovation and research department, which worked to keep the LEGO System at the forefront of technological advancement. It also saw the introduction of themed sets that allowed the user to build specific models without having to figure out what they should do on their own. This was a first step toward more complex building and also allowed children to have a more interactive experience with Legos.