Media marketing is a growing and evolving field that is rapidly evolving and growing. It offers new ways to connect people media marketing and business via media platforms like YouTube, Facebook, and X. Combined with customer-relationship management tools, these channels enable companies to target specific user populations with content and promotions that resonate. Agencies that specialize in media marketing can offer services that range from social-media management to online-public-relations like reporter outreach via Twitter for earned online coverage. They also offer email campaigns to follow up with site visitors and loyalty program members.